what if you want to hide price for not logged in user or you wanna show product price to only those users who have an account on your store ? If you wanna apply this on your store then you have to update your
price.phtml file by using a small code to hide price for guest user.
lets do this :
app/design/frontend/base/default/template/catalog/product/ folder and copy
price.phtmlfile to the
app/design/frontend/theme_package/your_theme/template/catalog/product/ folder and then Place the following code on top of it:
echo '<span class="login_for_price"><strong>Login to See Price</strong></span><br>';